NomadAIc
Design Process
Understanding the goal
Research
Defining the problem
Design
Overview
Nomadic is an AI-powered travel advisor designed to address common challenges modern travelers face, particularly Gen Z and millennials. Recognizing the stress and time involved in planning vacations, Nomadic offers personalized destination and activity recommendations, automated itinerary creation, and seamless integration of flights, hotels, and experiences in one platform. By leveraging natural language processing, Nomadic provides real-time chatbot assistance, enabling users to navigate their travel plans effortlessly. The platform also aggregates customer reviews and ratings to suggest trusted travel agencies, ensuring reliability and satisfaction. Additionally, built-in language translation tools break down communication barriers for travelers exploring foreign destinations. While AI enhances convenience, Nomadic acknowledges the continued preference for human agents, balancing digital efficiency with human trust through curated, customer-reviewed partnerships.
Timeline
30 days
Role
Design Lead
Wireframes,High Fiedility Prototypes,Branding, Accessability
Goal
-
Seamless Trip Planning and Booking: Create an AI-powered travel app that automates trip planning based on user preferences, budgets, and essential needs like food, entertainment, and accommodation, while providing personalized itineraries.
-
Local Guide and Service Marketplace: Offer a platform where users can access a marketplace of local guides and services, enabling them to enhance their travel experience with expert recommendations and support.
-
Real-Time Recommendations: Engage users with real-time, tailored suggestions during their journey, helping them discover new experiences and make the most of their trip, from planning to booking.
Research Fidnings
-
Market Leadership:
Europe dominates the global travel planner app market, generating 38.5% of the total revenue. -
International Segment:
The international market segment holds a 58% share (2022), driven by advanced features like real-time flight alerts and automated travel planning using email data (e.g., Gmail). -
Personalization Demand:
Modern travelers prioritize personalized experiences and expect digital tools to adapt to their preferences, emphasizing the need for customization and intuitive design.
Competitive Analysis
-
Skyscanner Ltd.
-
AI App: Yes
-
Features: Offers robust AI capabilities for travel planning, real-time recommendations, and itinerary customization.
-
Strengths: Established reputation, seamless user experience, and advanced AI integration.
-
Weaknesses: May face challenges in integrating local guide marketplaces.
-
-
Expedia Group, Inc.
-
AI App: OneKey
-
Features: Personalized itineraries, travel history insights, and user interest inputs for recommendations.
-
Strengths: Comprehensive travel solutions, integration across platforms, and focus on personalization.
-
Weaknesses: Limited innovation in real-time recommendations compared to competitors.
-
-
Google Travel (Google Trip)
-
AI App: No
-
Features: Basic travel tools but lacks itinerary management and AI-powered recommendations.
-
Strengths: Integration with Google services and vast user data access.
-
Weaknesses: The absence of AI features and personalization leads to lower engagement potential.
-
-
Airbnb, Inc.
-
AI App: Not yet launched, but intentions declared.
-
Features: Expected to focus on travel experiences, unique stays, and user-friendly planning.
-
Strengths: Strong brand presence and unique market niche for accommodations and experiences.
-
Weaknesses: The lack of current AI offerings puts them behind competitors in tech-driven planning.
-
-
TripAdvisor LLC
-
AI App: No explicit AI-focused application.
-
Features: Offers reviews, travel recommendations, and activity planning.
-
Strengths: Extensive database of user-generated reviews and recommendations.
-
Weaknesses: Limited technological advancements compared to competitors leveraging AI for enhanced personalization.
-
User Journey
Plan your bucket-list trip by exploring destinations, checking logistics, and setting a budget. Book flights, accommodations, and transport within your budget, then pack and dive into your adventure. Enjoy planned activities while embracing surprises, and savoring every moment. After returning, reflect, share feedback, and inspire others with your reviews and stories.
How Might We?
We use How Might We (HMW) statements to turn challenges into opportunities, fostering innovation and collaboration while aligning with user needs for sustainability, personalization, and usability, and enhancing engagement through creative, iterative solutions.
Problem Statement
Travelers face challenges in planning trips that align with their preferences, budgets, and interests. Existing platforms often lack personalization, real-time guidance, and seamless integration of local services, leading to time-consuming, stressful, and less engaging travel experiences.
Solution
Develop an AI-powered travel app that automates trip planning by creating personalized itineraries based on user preferences and budgets. Integrate a marketplace for local guides and services, offering expert recommendations to enhance experiences. Provide real-time, tailored suggestions during the journey, ensuring travelers can discover new activities, make informed decisions, and enjoy a seamless, enriching travel experience from start to finish.
Site Map
This sitemap reflects the key elements that would provide users with a seamless and personalized travel experience, from planning to booking, real-time suggestions, local guide integration, and easy-to-navigate account settings.
Branding
Develop an AI-powered travel app that automates trip planning by creating personalized itineraries based on user preferences and budgets. Integrate a marketplace for local guides and services, offering expert recommendations to enhance experiences. Provide real-time, tailored suggestions during the journey, ensuring travelers can discover new activities, make informed decisions, and enjoy a seamless, enriching travel experience from start to finish.
Key Features
This AI feature helps create personalized travel recommendations just for you. By answering a few simple questions about your travel style, where you want to go, what activities you enjoy, your budget, and how fast you like to travel, the AI will suggest destinations, activities, and accommodations that fit your preferences. The result is a vacation plan that’s tailored to your unique interests and pace, making your trip truly one-of-a-kind.
Prototype
Quick Note:
While I am unable to directly add the prototype here, I encourage you to explore the Figma link for a detailed view of the design and functionality. This prototype offers a comprehensive look at the user interface and experience, showcasing the key features and flows we've developed for the project. Feel free to explore it at your convenience for a better understanding of the design concept.
